Womens Health

Increase in Demand for Heart Health Supplements

According to a recent market research released by Windrose Partners, an advisory firm for the healthcare industry based in Boston, MA, new product launches in the heart health category of the food, drink and dietary supplements market, were estimated to have tripled in the last five years and are currently 1.5 percent of all new launches. According to the report, heart health ingredients showed an impressive revenue growth in the wholesale market reaching $563 million in 2008 and are predicted to exceed $1 billion by 2012, marking a compound annual growth rate (CAGR) of 20 percent.1

Heart disease is the leading cause of death for both men and women, according to the Center for Diseases Control and Prevention (CDC) with about 50 percent more women succumbing to the disease than men. The American Heart Association’s (AHA’s) 2006 statistical data estimates that 81,100,000 people have one or more types of cardiovascular disease (CVD). The CDC data shows that 631, 636 deaths in the same year were due to heart disease, representing 26 percent of the country’s deaths that year. Since the majority of heart disease is preventable by modifications in diet, lifestyle and nutrition, keeping the heart in good shape is a top health concern for most Americans. 2-3

Market drivers for heart health supplements
While one may assume that baby boomers are a prime target for heart health supplements, younger adults are turning to heart supplements particularly as we see a rise in diseases that directly affect heart health such as obesity, diabetes and other chronic ailments become more prevalent among the younger generation.4

When compared to prescription drugs, doctors’ visits and hospital charges, consumers are finding nutraceuticals an extremely cost effective way to sustain and promote heart health. In many cases, the choice to use nutritional supplements is not only driven by cost factors, credibility and safety of ingredients but because physicians and healthcare professionals have recommended them. A poll conducted by the Council for Responsible Nutrition showed that 59 percent of physicians and healthcare professionals prescribed heart health supplements to their patients.5

Designing heart health supplements that stand out in the marketplace!
The International Food Information Council (IFIC) has conducted regular surveys over the past decade showing “significantly” increased consumer awareness of health benefits associated with specific food components.6 Consumers are showing keen interest in keeping up with new research on heart health ingredients and are proactively seeking supplements not only to promote heart health but also to combat specific heart conditions. According to SPINS (a market-research firm based Schaumburg, Ill.) between October 2009 and October 2010, shoppers purchased $227 million worth of supplements targeting hypertension, atherosclerosis and high cholesterol in natural food stores (excluding the whole foods market). 7 Baseline ingredients may include ingredients that have the potential to perform one or more of the following functions:

• Promote healthy cholesterol
• Promote healthy blood pressure
• Promote vascular health
• Promote heart muscle functions

To help retailers make wise decisions when formulating heart health supplements, we’ve listed a few well-researched ingredients that one could include in a product that promotes heart health:

Resveratrol is one of the hottest ingredient for supporting heart health, according to Datamonitor, a global business provider of information and market analysis.8 It is an antioxidant found in grapes, mulberries, peanuts and knotweed (polygonum cuspidatum). A study published in the European Journal of Clinical Nutrition has compiled over a decade of research and identified specific ways in which resveratrol reduces the risk for cardiovascular disease. The heart protective effects of resveratrol include anti-atherogenic, anti-inflammatory and anti-cancer properties. The study suggests that resveratrol may also prevent lipid oxidation, platelet aggregation, arterial vasodilation and modulate the levels of lipids and lipoproteins. As a powerful antioxidant, resveratrol may help reduce oxidative stress and strengthen the antioxidant defense system.9 Since resveratrol has no significant toxic effects even at higher concentrations, it holds great promise as a key nutrient for supporting heart health.

Omega-3 fatty acids – In the April 2011 issue of Circulation, the American Heart Association emphasized the importance of omega-3 fatty acids for the first time by recommending omega-3 eicosapentaenoic acid (EPA)/docosahexaenoic acid (DHA) intake for elevated triglyceride levels in conjunction with other important lifestyle changes. According to the AHA, about 31 percent of the population has borderline high triglyceride levels. EPA and DHA help reduce blood pressure in hypertensive individuals, lower triglyercides, help improve insulin resistance, and help reduce arrhythmias, as well as protect the brain and eyes. 10

Retailers should note that fish oil used in the nutraceutical manufacturing of fish oil supplements must be free of heavy metals and dioxins. Supplements manufacturers should be able to prove the authenticity of the fish oil and its purity.

Fiber – The U.S. Federal and Drugs Administration (FDA) allows Dietary Supplement manufacturers to make heart health claims on products that contain at least 1.7 grams per serving of psyllium husk soluble fiber or 0.75 grams of oat or barley soluble fiber as beta-glucans. Manufacturers may state that a regular consumption of these fibers “may reduce risk of heart disease”.11 Dietary fiber intake has been inversely associated with the risk of coronary heart disease, according to a National Health and Nutrition Examination Survey published in the Archives of Internal Medicine.12

Coenzyme Q10 (CoQ10) – This vitamin-like substance is naturally present in cell mitochondria and helps in the production of energy. Concentrated levels of CoQ10 are found in organs such as the heart and liver—organs that require the most energy for its functions. Research suggests that CoQ10 supplementation may help lower blood pressure. As an antioxidant, it may help support arterial health by curbing blood-clot formation. Drugs that treat high cholesterol generally deplete the body’s CoQ10 levels. According to a 2007 study published in the American Journal of Cardiology, CoQ10 supplementation can restore these levels, as well as promote heart health.13

Vitamin D – In the last 15 years, research studies have shown that Vitamin D’s role goes far beyond the control of calcium metabolism. An August 2010 issue of the Cardiovascular Therapeutics linked Vitamin D deficiency to an increased prevalence of hypertension, myocardial infarction, stroke, diabetes, peripheral vascular disease and other conditions. Scientists believe that Vitamin D may be able to modify vascular health, and thus may play a preventive role in cardiovascular disease. 14

Phytosterols such as beta sitosterol, are natural plant fats that may help reduce the risk of coronary heart disease. Phytosterols are believed to help reduce cholesterol absorption thereby lowering the level of “bad” cholesterol called low-density lipoprotein (LDL). When purified, phytosterols are insoluble and biologically inactive. In order to ensure that phytosterols in supplements retain their bio-active compounds, they must be emulsified or dissolved in fat. The FDA has approved heart health claims for phystosterols. 15

All types of teas support cardiovascular health through a variety of mechanisms. Flavonoids in tea may directly improve vascular health and circulation according to a study published in Lipidology.16 The Journal of Nutrition published findings from studies that showed five servings of black tea per day reduced low-density lipoprotein (LDL) by over 11 percent and total cholesterol by 6.5 percent in adults that were mildly hypercholesterolemic. The main component, epigallocatechin-3-gallate (EGCG), present abundantly in green tea, was found to have heart health-protective benefits. 17

In addition to the above, there are other nutrients, herbs and botanicals each having unique and diverse functions for supporting heart health. These include folic acid, cocoa, vitamins such as B3, B6, B12, antioxidants from fruit extracts such as pomegranate and blueberries, policosanol, garlic, guggulipid, chromium, magnesium, soy protein, arginine, hawthorn, grape seed extract and more.

Enhance your brand by introducing high-quality heart health supplements to your produce line!
Heart health supplements can be manufactured in a variety of delivery forms such as tablets, capsules, softgels, powders and teas. Since bio-availability is of utmost importance, a high-quality nutraceutical manufacturer will help you design a heart health supplement in a convenient delivery form with a high rate of dissolution and absorption. A GMP-certified nutraceutical manufacturer with customizable manufacturing solutions can help you easily get your product into the market at the most competitive pricing!

References:

1. Circulation, Journal of the American Heart Association, 2011 Update
2. US heart health product launches have tripled in five years: nutraingredients-usa.com/Consumer-Trends/US-heart-health-product-launches-have-tripled-in-five-years.
3. Heart Disease Facts: cdc.gov/heartdisease/facts.htm
4. Getting Heavier, Younger: Trajectories of Obesity over the Life Course, Int J Obes (Lond). 2010 April; 34(4): 614–623.
5. Physicians and nurses use and recommend dietary supplements: report of a survey, Nutr J. 2009; 8: 29. Published online 2009 July 1. doi: 10.1186/1475-2891-8-29.PMCID: PMC2714854
6. International Food Information Council. 2009. 2009 IFIC Functional Foods/Foods for Health Consumer Trending Survey. IFIC webinar presented by E. Rahavi. Slides retrieved March 24th 2011: ific.us/Content/6/FINAL-2009-IFIC-Functional-Foods-Presentation-for-Opinion-Leader-Webcast-for-IFIC-org.pdf.
7. 5 SPINSscan Natural, Total US, 52 weeks ending December 26, 2009 and year ago, SPINS defined herbal category.
8. Heart Disease Facts: cdc.gov/heartdisease/facts.htm
9. Anti-atherogenic effects of resveratrol: European Journal of Clinical Nutrition 64, 660-668 (July 2010) | doi:10.1038/ejcn.2010.77).
10. Circulation. 2011 Apr 18. DOI 10.1161/CIR.0b013e3182160726
11. FDA/CFSAN A Food Labeling Guide: Appendix C Health Claims, April 2008
12. Dietary fiber intake and reduced risk of coronary heart disease in US men and women: the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study, Arch Intern Med. 2003 Sep 8;163(16):1897-904. PMID: 12963562)
13. Effect of Coenzyme Q10 on Myopathic Symptoms in Patients Treated With Statins, American Journal of Cardiology Vol. 99, Issue 10, Pages 1409-1412.
14. Vitamin D and cardiovascular prevention. Cardiovasc Ther. 2010 Aug;28(4):e5-12. Epub 2010 Jun 11. PMID: 20553279.
15. Phytosterols, cholesterol absorption and healthy diets, Lipids. 2007 Feb;42(1):41-5. Epub 2007 Jan 9. PMID: 17393209.
16. Evidence that the antioxidant flavonoids in tea and cocoa are beneficial for cardiovascular health, Lipidology, February 2002 – Volume 13 – Issue 1 – p 41–49.
17. Black Tea Consumption Reduces Total and LDL Cholesterol in Mildly Hypercholesterolemic Adults, J. Nutr. 133:3298S-3302S, October 2003.

About the Author

Nutricap Labs is a full service GMP-certified contract manufacturer providing vitamin supplement manufacturing service. We primarily manufacture nutritional tablets, Organic pet products, capsules, powders, liquids and creams, but we also offer label and packaging design services and order fulfillment services to our customers.

Harvest Of Hope Coffee Mug SMX06MG By Sue Miller $11.99 …

Meditations2Go Guided Audio Meditations CD Set 1 $14.99 Meditations2Go CD Set 1 features two full-length, fully immersive guided audio meditations (synchronized music and narration) on a single audio CD. Track 1: “Restoring Balance and Clarity” (26:48 minutes). Description: This guided audio meditation helps restore your natural calm and balance, emotionally, mentally, and physically, gathering in your strength, your energy, and your clarity. It’s exce…

What is Heart Disease $12.95 What is Heart Disease? Heart disease symptoms in women are very different from men. Often the symptoms in women are overlooked or misdiagnosed.This audio explains what some of the risk factors are for heart disease, heart attack and Coronary Artery Disease.It also explains how some of these risk factors can be reduced.The reading in this audio is accompanied by light, background jazz music.Informa…

The Art of Women’s Health : HEART DISEASE $99.00 As a risk factor for heart disease, hypretension is a problem, particularly for women of color. This program reveals risk factors for the condition, as well as what steps women can take to lower their blood pressure….

Women and Heart Disease:Focus on Ches [VHS] $12.99 …

(YELLOW) JAPAN RAPID WEIGHT LOSS DIET PILLS $49.99 FOR AGES 25 TO 70 WOMEN POSTNATAL OR EXTRA GAINED WEIGHT (For Woman only)THESE ARE QUALITY RAPID WEIGHT LOSE PILLS THAT ARE MADE OF GREEN ALGAE AN ANTI-FAT INGREDIENT.Japan Rapid Weight Loss Pills are made from GREEN ALGAE which is a second-generation anti-fat ingredient…Green algae help convert mast fat cells into flat cells effectively without fat. As soon as the cell membrane sticks together, cells can no longer absorb fat. Also it penetrate into the cortex, catching the source of fat to stop fat cells from expanding destroying fatty chains to decompose and release fat.Ingredient:Bamboo powder, green alga extract, shell polyose, vegetable fiber, Dicalcium Phosphate, Microcrystalline Cellulose, Stearic Acid (Vegetable), Silicon Dioxide, Magnesium Stearate, Sodium Carboxymethylcellulose, Maltodextrin, Dextrose Monohydrate, Titanium Dioxide, Lecithin (Soya), Red #40 Dye, Sodium Citrate Dyhydrate.Dirsection: As a dietary supplement, take 2 capsules in the morning prior to breakfast at the first 3 days, take 2-3 capsules at the following days. Each time on an empty stomach with 8 oz. of water. Do not exceed 4 capsules in any 24-hour period. Use Japan Rapid Weight Loss Diet Pills with a low-fat, calorie-reduced diet and exercise program.PERSON WITH HEART, KIDNEY, OR OTHER MEDICAL PROBLEMS SHOULD NOT TAKE THIS PRODUCT. WHEN IN DOUBT CONSULT YOUR DOCTOR

1 Box of Leisure Slimming coffee weight loss coffee diet supplement( WEIGHT LOSS DIET) $13.99 Leisure Slim Slimming Coffee WEIGHT LOSS DIETNO DIETS! NO SIDE EFFECTS!Drinking a cup of Leisure 18 Slimming Coffee can effectively decompose fat and also has the desired effect that can improve heart and blood vessel circulation.For women, Leisure 18 Slimming Coffee also has a beauty effect. Drinking it can make you radiant light and charming. Those who are suffering from low blood pressure can drink Leisure 18 Slimming Coffee daily to better the condition. It is helpful to prevent cancer, also with anti-aging and can even prevent cardio vascular disease.Main Ingredients:This product has been made of Brazil Original Forest small black coffee, natural plant gamboges fruit HCA, and with intelligent scientific processing with precise extraction. It is a pure natural, healthy, safe with NO SIDE EFFECT Slimming Product . It is not a common coffee, it is a slimming product of the specific result through many years of repeated research and development as well as spending large amounts of the research fund by the America KANGSHO Lainuo International Medical Research Center.Magic effect:You will be slender in only 18 days. This product is delicious and can reduce fat. Drinking this coffee you can enjoy the elegant pleasure while your figure becomes slender and charming. Have you ever imagined this Magic! Yes, the time is now. This is the promise of LEISURE 18 SLIMMING COFFEE to the beauty.HOW DOES IT WORK!1.Lock the fat and prevent the absorption equals to the fat digesting substance of the fatty acid, single glycerin fat , Glycerin forms the substance with negative electricity. The Slimming Coffee coming in the gastric juice forms the pectin with negative electricity which equally distributes gastric juice and immediately exerts the strong ion absorption effects when meeting with the fat digestive product this produces large amounts of the compound at that time. The Fat producing substances have been wrapped by the pectin of Leisure 18 Slimming Coffee and cannot be abs

10 boxes of 2 day diet Japan Lingzhi slimming capsule weight loss capsule diet supplement $199.99 Ten boxes of 2 DAY DIET JAPAN LINGZHI SLIMMING FORMULAAn exclusive ingredient in the 2 DAY DIET. prevents the digestion of dietary fat, hence reducing, its absorption by the body, After sometime of consumption, body parts prone to fat accumulation(belly, arms, thighs and buttocks) could see dramatic benefitsThe word lingzhi, in Chinese, means herb of spiritual potency and has also been described as mushroom of immortality . Because of its presumed health benefits and apparent absence of side-effects, it has attained a reputation in the East as the ultimate herbal substance. Lingzhi is commonly used in herbal medicine to detoxify the body of years of build-ups. In the process of detoxification, the herb also causes the body to be more efficient and metabolism and burning excess body fat resulting in slimming of the body.BRAND Popular Japanese weight loss brand, Chinese local new brand. Vegetable protein weight loss product INGREDIENTS Lingzhi, Ebony, Fox-nut, Tuckahoe, Semanprunu, Dioscoreae, Wheat Germ, Neutral Substance SPECIFICATION1 Bottle ( 60 Capsule Per Bottle)SUGGESTED USAGE Take one capsule before breakfast, 1 time a day, if do not have any uncomfortable after 3 day, take two capsules before breakfast 1 time a day. Start off to take minimum. Match together with Lingzhi Toxin-discharged Tea will result in better effect. PRECAUTIONS NOT APPLIABLE FOR those patients with heart disease, myocardial impaction malfunction or liver of kidney, pregnant women as well as children. Suited Community 1. The crowd with repetitive failure experiences in weight loss.2. People over weight for over one year. 3. Those got no effect by taking many kinds of weight loss products 4.All the over-weighted people5.Suited age: 16-65 This Unique Formula Boosts 3 Essential Benefits:-1- +++ FAT REDUCTION +++ — Lower calories intake, prevents the conversion of car bohydrates and sugars into fat, hence reduce the fat deposit in the body. -2- +++ 60% FAT ILIMINATION +++– 60% dietary

2 boxes of 2 day diet Japan Lingzhi slimming capsule weight loss capsule diet supplement $189.99 Two boxes of 2 DAY DIET JAPAN LINGZHI SLIMMING FORMULAAn exclusive ingredient in the 2 DAY DIET. prevents the digestion of dietary fat, hence reducing, its absorption by the body, After sometime of consumption, body parts prone to fat accumulation(belly, arms, thighs and buttocks) could see dramatic benefitsThe word lingzhi, in Chinese, means herb of spiritual potency and has also been described as mushroom of immortality . Because of its presumed health benefits and apparent absence of side-effects, it has attained a reputation in the East as the ultimate herbal substance. Lingzhi is commonly used in herbal medicine to detoxify the body of years of build-ups. In the process of detoxification, the herb also causes the body to be more efficient and metabolism and burning excess body fat resulting in slimming of the body.BRAND Popular Japanese weight loss brand, Chinese local new brand. Vegetable protein weight loss product INGREDIENTS Lingzhi, Ebony, Fox-nut, Tuckahoe, Semanprunu, Dioscoreae, Wheat Germ, Neutral Substance SPECIFICATION1 Bottle ( 60 Capsule Per Bottle)SUGGESTED USAGE Take one capsule before breakfast, 1 time a day, if do not have any uncomfortable after 3 day, take two capsules before breakfast 1 time a day. Start off to take minimum. Match together with Lingzhi Toxin-discharged Tea will result in better effect. PRECAUTIONS NOT APPLIABLE FOR those patients with heart disease, myocardial impaction malfunction or liver of kidney, pregnant women as well as children. Suited Community 1. The crowd with repetitive failure experiences in weight loss.2. People over weight for over one year. 3. Those got no effect by taking many kinds of weight loss products 4.All the over-weighted people5.Suited age: 16-65 This Unique Formula Boosts 3 Essential Benefits:-1- +++ FAT REDUCTION +++ — Lower calories intake, prevents the conversion of car bohydrates and sugars into fat, hence reduce the fat deposit in the body. -2- +++ 60% FAT ILIMINATION +++– 60% dietary

20 boxes of 2 day diet Japan Lingzhi slimming capsule weight loss capsule diet supplement $299.99 Twenty boxes of 2 DAY DIET JAPAN LINGZHI SLIMMING FORMULAAn exclusive ingredient in the 2 DAY DIET. prevents the digestion of dietary fat, hence reducing, its absorption by the body, After sometime of consumption, body parts prone to fat accumulation(belly, arms, thighs and buttocks) could see dramatic benefitsThe word lingzhi, in Chinese, means herb of spiritual potency and has also been described as mushroom of immortality . Because of its presumed health benefits and apparent absence of side-effects, it has attained a reputation in the East as the ultimate herbal substance. Lingzhi is commonly used in herbal medicine to detoxify the body of years of build-ups. In the process of detoxification, the herb also causes the body to be more efficient and metabolism and burning excess body fat resulting in slimming of the body.BRAND Popular Japanese weight loss brand, Chinese local new brand. Vegetable protein weight loss product INGREDIENTS Lingzhi, Ebony, Fox-nut, Tuckahoe, Semanprunu, Dioscoreae, Wheat Germ, Neutral Substance SPECIFICATION1 Bottle ( 60 Capsule Per Bottle)SUGGESTED USAGE Take one capsule before breakfast, 1 time a day, if do not have any uncomfortable after 3 day, take two capsules before breakfast 1 time a day. Start off to take minimum. Match together with Lingzhi Toxin-discharged Tea will result in better effect. PRECAUTIONS NOT APPLIABLE FOR those patients with heart disease, myocardial impaction malfunction or liver of kidney, pregnant women as well as children. Suited Community 1. The crowd with repetitive failure experiences in weight loss.2. People over weight for over one year. 3. Those got no effect by taking many kinds of weight loss products 4.All the over-weighted people5.Suited age: 16-65 This Unique Formula Boosts 3 Essential Benefits:-1- +++ FAT REDUCTION +++ — Lower calories intake, prevents the conversion of car bohydrates and sugars into fat, hence reduce the fat deposit in the body. -2- +++ 60% FAT ILIMINATION +++– 60% dieta

Tags: health, heart health for women, heart health for women felicity smart, heart health for women prevention, heart health for women red, heart health for women video, marketing, medicine, reference, tips